global process-intelligence leader Celonis was honoured by the German‑Spanish Chamber of Commerce (DS Wirtschaftsrat España) with its prestigious Excellence Award 2025 in the category of “Innovation in Consulting”. This award celebrates Celonis’s outstanding contribution to consulting excellence through innovative process-intelligence solutions, particularly in the Spanish and German business contexts.
A highly-distinguished recognition
The German-Spanish Chamber of Commerce acknowledged Celonis’s steadfast commitment to innovation, citing its advanced tools such as Process Copilot and AI Annotation Builder — capabilities that are enabling companies in Spain and Germany to accelerate growth, boost competitiveness and unlock real-value from enterprise AI investments. Their selection bears witness to Celonis’s role in bringing operational context, actionable insights and measurable business outcomes through process-intelligence consulting.
Celonis’s innovation at work
Innovation lies at the heart of Celonis’s mission. As Jorge Ferrer, SVP and Site Leader Madrid at Celonis, commented: 
“Innovation is the essence of Celonis. This award is a testament to the transformative impact of our process intelligence platform, which provides the essential operational context enterprise AI needs to succeed. We’re proud to be helping local and European companies maximise the return on their AI investments.”
Celonis’s innovation strategy centres around a few key capabilities:
- AI Annotation Builder: A no-code tool that leverages generative AI to reason over both structured and unstructured data (such as emails, PDFs, notes) and then generate decisions and action-recommendations. By enabling users to define rules using natural-language interfaces, Celonis lowers the barrier to automating decisions and embedding AI-driven insight and process automation into everyday business work-flows.
- Process Copilot: AI-powered assistants that allow any business user — regardless of technical skill — to interact with complex process data conversationally. Users can query, explore, analyse business-process flows, identify value-opportunities and trigger actions to seize them – all via natural language. This democratisation of process intelligence opens the door to broad adoption across organisations, not just specialists.
Together, these capabilities represent a leap forward in consulting-led process transformation: instead of custom-built analytics by specialists, Celonis offers enterprise-grade process intelligence embedded in tools that business users can access, ask questions of and act upon — driving measurable outcomes.
Driving growth and competitiveness in Spanish companies
Spain offers fertile ground for digital-transformation initiatives across sectors, and Celonis has been deeply active in the region. Spanish organisations that have adopted Process Copilot and Annotation Builder report meaningful improvements in operational efficiency, customer-experience metrics and financial performance.
One standout example is Cosentino, a leading global manufacturer of design and architectural surfaces. Cosentino engaged Celonis to build an AI-assistant to address one of their operational bottlenecks: managing blocked orders. The Celonis AI assistant can analyse blocked orders in seconds, propose action-recommendations that credit managers can accept with confidence, and as a result Cosentino now processes up to five times more orders per day without taking on additional risk.
This is a vivid illustration of how Celonis’s tooling is driving tangible business-impact: blocked orders resolved faster, throughput multiplied, and customer-fulfilment enhanced — all through a consulting-led deployment of process-intelligence and AI.
What this means for consulting in the enterprise-AI era
In the era of enterprise AI, many companies are discovering that deploying AI models is only part of the challenge. The missing link is operational context — understanding the “process-lens” through which AI becomes actionable and embedded in the business. Celonis’s recognition by the German-Spanish Chamber underscores precisely this point: consulting innovation today isn’t just about building models or dashboards, it’s about delivering process intelligence, decision-automation, business action and measurable ROI across the operation.
With tools like AI Annotation Builder and Process Copilot, Celonis is enabling consulting engagements to shift from exploration and insights into execution and value realisation. Companies can now comprehend their processes deeply, identify bottlenecks or inefficiencies, automate decisions and scale up execution — at pace, with business-user accessibility and minimal reliance on specialist teams.
A broader European footprint, local impact
Although Celonis is headquartered in Munich, Germany and New York City, USA, it operates globally with more than 20 offices worldwide. The award in Spain speaks to their local engagement, consulting presence and ability to embed solutions that cater to the specific needs of Spanish- and German-based organisations. With this award, Celonis reaffirms its commitment to supporting Spain’s economic dynamism and Europe’s global competitiveness in the digital era.
By enabling Spanish companies to gain operational agility, better customer-service, cost efficiencies and faster time to value from AI and process-intelligence, Celonis is contributing to national and regional growth. At the same time, it helps European organisations contend more effectively on the global stage by harnessing their process-capabilities as a competitive differentiator.
In summary
Being honoured with the German-Spanish Chamber of Commerce Excellence Award 2025 in “Innovation in Consulting” is a significant milestone for Celonis. It highlights how the company is redefining consulting through process-intelligence, generative-AI tools and business-user-centric automation.
By enabling broad access to complex process analytics, facilitating natural-language interaction with enterprise processes, and automating decision-flows that generate measurable outcomes, Celonis is helping organisations operate differently — smarter, faster, more efficiently and with higher returns on their AI investments.
From the Spanish market to across Europe, the company’s impact is real: companies are processing more orders, cutting decision-cycle times, increasing customer satisfaction, reducing costs, and scaling operations — all with a consulting and technology partner that understands the end-to-end journey of process to insight to action.
With this award, the German-Spanish Chamber of Commerce recognises not only Celonis’s technological innovation but also its consulting mindset: one that blends deep domain-expertise, change-management, and operational delivery — enabling organisations to move from analytics to outcomes.
For organisations looking to leverage AI and automation in their operations, Celonis offers a model of how process-intelligence becomes the backbone of value realisation, rather than just another analytics initiative. The award is both a recognition and a signal: the future of consulting is not simply advising, it’s enabling — with tools, frameworks and strategies that embed into the business and drive measurable transformation.
